The most comprehensive guide to sales, shopping events, and buying intelligence across Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, and Oman.
Live now
GCC Summer Mega Sale
30–70% off
Counting down to Dubai Summer Surprises
4Days
00Hrs
00Min
00Sec
20Events Tracked
6Countries Covered
~42%Avg. Savings
DailyUpdated Daily
Shopping Intelligence
1
Active Sales Today
12
Upcoming Events
42%
Avg Expected Discount
🇦🇪 UAE
Most Active Country
Fashion
Top Category
Dubai Summer Surprises
Next Major Event
Summer Sales
Shopping Season
High
Consumer Activity
Key Insight
“White Friday remains the GCC's single most impactful shopping event, with discount depths of 30–80% and participation from virtually every major retailer across all six countries. No other event comes close in breadth or depth.”
— Waxyon Shopping Intelligence, 2026
Interactive Calendar
Interactive Calendar
Browse every shopping event across the GCC by month
🇦🇪
Dubai Shopping Festival
Ended
25–75%
15 Dec 2025 – 25 Jan 2026 6 weeks
FashionElectronicsHomeBeauty
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
Ramadan Sales
Ended
20–60%
17 Feb 2026 – 19 Mar 2026 30 days
FashionHomeGroceryBeauty
🇸🇦
Saudi Founding Day Sales
Ended
15–50%
20 Feb 2026 – 24 Feb 2026 5 days
FashionElectronicsHomeBeauty
🇰🇼
Kuwait National Day Sales
Ended
20–60%
23 Feb 2026 – 27 Feb 2026 5 days
FashionElectronicsHomeLuxury
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
Eid Al-Fitr Sales
Ended
25–70%
19 Mar 2026 – 28 Mar 2026 10 days
FashionBeautyLuxuryKids & Baby
🇸🇦 🇦🇪 🇰🇼 🇶🇦
GCC Spring Sale
Ended
20–50%
10 Apr 2026 – 30 Apr 2026 3 weeks
FashionBeautyHomeSports
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
Eid Al-Adha Sales
Ended
20–60%
26 May 2026 – 5 Jun 2026 11 days
FashionElectronicsTravelLuxury
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
GCC Summer Mega Sale
Live Now
30–70%
15 Jun 2026 – 15 Jul 2026 4 weeks
FashionElectronicsHomeBeauty
🇦🇪
Dubai Summer Surprises
Upcoming
25–75%
1 Jul 2026 – 9 Aug 2026 6 weeks
FashionElectronicsHomeBeauty
🇸🇦 🇦🇪
Amazon Prime Day
Upcoming
20–60%
14 Jul 2026 – 15 Jul 2026 48 hours
ElectronicsHomeBeautyGaming
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
Back to School
Upcoming
15–50%
15 Aug 2026 – 15 Sept 2026 4 weeks
ElectronicsKids & BabySportsFashion
🇸🇦
Saudi National Day Sales
Upcoming
30–70%
20 Sept 2026 – 26 Sept 2026 7 days
FashionElectronicsTravelHome
🇸🇦 🇦🇪 🇰🇼 🇶🇦
Singles' Day (11.11)
Upcoming
20–70%
9 Nov 2026 – 12 Nov 2026 4 days
FashionElectronicsBeautyHome
🇴🇲
Oman National Day Sales
Upcoming
15–45%
17 Nov 2026 – 19 Nov 2026 3 days
FashionElectronicsHome
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
White Friday
Upcoming
30–80%
20 Nov 2026 – 29 Nov 2026 10 days
ElectronicsFashionHomeBeauty
🇦🇪
UAE National Day Sales
Upcoming
25–60%
1 Dec 2026 – 4 Dec 2026 4 days
FashionLuxuryElectronicsTravel
🇸🇦 🇦🇪 🇰🇼 🇶🇦
12.12 Sale
Upcoming
20–65%
11 Dec 2026 – 13 Dec 2026 3 days
ElectronicsFashionBeautyHome
🇧🇭
Bahrain National Day Sales
Upcoming
15–50%
15 Dec 2026 – 18 Dec 2026 4 days
FashionElectronicsHomeBeauty
🇶🇦
Qatar National Day Sales
Upcoming
20–55%
17 Dec 2026 – 20 Dec 2026 4 days
FashionLuxuryElectronicsHome
🇸🇦 🇦🇪 🇰🇼 🇶🇦 🇧🇭 🇴🇲
Year-End Mega Sale
Upcoming
30–75%
20 Dec 2026 – 5 Jan 2027 16 days
FashionElectronicsHomeBeauty
MONTHLY ACTIVITY
Shopping Activity
Shopping-event density across the year
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
DISCOUNT HEATMAP
Discount Intensity
Average expected discount by category and month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Fashion
50
38
44
35
40
45
50
41
41
43
42
Electronics
50
38
40
40
45
47
41
41
43
42
Beauty
50
36
44
35
50
47
50
50
43
Home
50
38
44
35
40
45
47
50
50
43
41
Luxury
50
40
48
40
40
50
55
44
Travel
40
40
50
48
Kids & Baby
48
50
47
41
33
55
53
Sports
35
50
50
33
33
55
Grocery
40
40
Gaming
45
50
50
43
LowHigh
Market Observation
“November alone accounts for more shopping events and deeper discounts than any other month. The convergence of Singles' Day (11.11), White Friday, and year-end pre-sales creates a 30-day window of unprecedented savings across the GCC.”
— GCC Retail Calendar Analysis, 2024–2026
BUYING INTELLIGENCE
Best Time to Buy
Data-driven buying intelligence for the GCC market
Smartphones
20–40%
Best Months
DecAugOct
White Friday and Prime Day offer best prices. New models launch Sep–Oct, driving discounts on previous gen.
Laptops
15–35%
Best Months
DecSepAug
Back-to-school season and White Friday are peak windows. Business laptops rarely drop below 15%.
Gold & Jewelry
10–30%
Best Months
FebJul
DSF has the best gold deals, especially in Dubai Gold Souk. Eid periods also bring promotional making charges.
Fashion
30–70%
Best Months
DecAprJul
End-of-season clearances (Jun, Dec) and White Friday offer the widest selection at lowest prices.
Perfume
20–50%
Best Months
AprDec
Ramadan gift sets and White Friday bundles. Oud and Arabian perfumes see best Eid deals.
Home Appliances
20–45%
Best Months
DecJulFeb
AC units cheapest in winter. Large appliances see best deals during White Friday and DSF.
Travel
15–40%
Best Months
OctJunDec
Saudi National Day drives domestic travel deals. Eid Al-Adha and White Friday for international flights.
Beauty & Skincare
25–55%
Best Months
DecAprJul
Ramadan beauty bundles and White Friday offer best value. Summer clearances for skincare.
Gaming
15–40%
Best Months
DecAug
DSS in July and White Friday in November. Console bundles are best value during these windows.
Kids & Baby
20–50%
Best Months
AprSepDec
Pre-Eid for festive wear, back-to-school for uniforms, White Friday for bulk buying.
Shoes
25–60%
Best Months
DecJulFeb
End-of-season clearances and White Friday. Sneaker drops rarely discounted — target last season.
Sports & Fitness
20–45%
Best Months
FebJulDec
January "new year, new you" promotions. Summer clearance and White Friday for equipment.
SHOPPING FORECASTS
Shopping Forecasts
Event predictions and expected discount ranges based on 3–5 years of historical data
White Friday 2026
95%
Nov 20–29
30–80%
ElectronicsFashionHomeBeauty
Projected 22% increase in transaction volume vs 2025.
Year-End Mega Sale
92%
Dec 20 – Jan 5
30–75%
FashionElectronicsLuxuryTravel
Overlaps with DSF — UAE shoppers see compounded discounts.
Ramadan Sales 2027
82%
Feb 2027 (est.)
20–60%
FashionFoodHomeBeauty
Earlier Ramadan expected to shift spending patterns.
DSF 2027
98%
Dec 2026 – Jan 2027
25–75%
GoldElectronicsLuxuryFashion
Running annually since 1996 — highest confidence forecast.
Consumer Trend
“Saudi Arabia leads the GCC in shopping event frequency, with more country-specific retail moments — Founding Day, National Day — than any other Gulf state. This creates unique buying windows not available elsewhere in the region.”
— Waxyon GCC Country Report, 2026
MARKET INTELLIGENCE
Expert Analysis
Expert analysis on GCC retail trends and consumer behavior
Analysis
White Friday vs DSF: Which Sale Saves More?
Our analysis of 10,000+ price points shows White Friday delivers deeper discounts on electronics (avg 35%), while DSF leads for gold, jewelry, and luxury fashion.
Trend
The Rise of 11.11 in the GCC
Singles' Day transactions in the GCC grew 340% between 2021 and 2025. Noon and Amazon are driving adoption, particularly in beauty and electronics.
Guide
Ramadan Shopping Patterns: When to Buy
Week 1 sees peak fashion spending. Electronics deals intensify in the final 10 days. Food and grocery bundles peak mid-month. Plan accordingly.
Market Data
GCC E-commerce: $50B by 2027
GCC e-commerce is on track to reach $50 billion by 2027, driven by Saudi Arabia's 45% growth rate and UAE's mature digital infrastructure.
HISTORICAL INTELLIGENCE
Year-over-Year Trends
How the GCC shopping landscape has evolved
COUNTRY CALENDARS
Country Calendars
Explore shopping events by country
🇸🇦13 events
Saudi Arabia
Next: Amazon Prime Day
View calendar
🇦🇪14 events
UAE
Next: Dubai Summer Surprises
View calendar
🇰🇼11 events
Kuwait
Next: Back to School
View calendar
🇶🇦11 events
Qatar
Next: Back to School
View calendar
🇧🇭8 events
Bahrain
Next: Back to School
View calendar
🇴🇲8 events
Oman
Next: Back to School
View calendar
RESEARCH ECOSYSTEM
The Intelligence Ecosystem
The calendar is just the beginning. Explore our full research and intelligence ecosystem — coming soon.
How we research and verify shopping events across the GCC
Methodology
We track pricing data across 50+ retailers in 6 GCC countries. Every event date and discount range is verified against historical records and retailer announcements.
Sources
Direct retailer partnerships, official sale announcements, price tracking algorithms, and 5+ years of historical shopping data across the GCC.
Update Frequency
Daily verification of active sales. Weekly trend reports. Monthly buying intelligence updates. Real-time status changes for live events.
Data Confidence
95%+ accuracy on event dates and discount ranges. Dates for future events marked "Expected" are based on 3–5 year historical patterns and may shift.
Last updated: 27 June 2026 · Next: 28 June 2026
FOR MEDIA, PRESS & RESEARCH
Press & Media Center
Data, resources, and tools for journalists, researchers, and content creators
Citation Guidelines
When using our data in articles or research, please attribute to Waxyon:
In-text citation
According to Waxyon's GCC Shopping Calendar (2026)...
Common questions about GCC shopping events and sales
When is White Friday 2026 in the GCC?
White Friday 2026 runs from November 20–29 across all six GCC countries. It is the region's largest online shopping event, with discounts of 30–80% — the deepest of the year, especially on electronics in the first three days.
What is the biggest shopping sale in Saudi Arabia?
White Friday and Saudi National Day (September 23) are the two largest. Saudi National Day brings patriotic flash deals up to 70% off, with electronics and travel leading. White Friday delivers the deepest overall discounts of the year.
When are the best Ramadan and Eid sales?
Ramadan 2026 runs roughly February 17 – March 19 with region-wide deals; the best fashion deals land in the first two weeks and the deepest electronics cuts in the final ten days. Eid Al-Fitr sales follow immediately (March 19–28), peaking on fashion, perfume, and gifting.
Which GCC country has the most shopping events?
Saudi Arabia leads the GCC in shopping event frequency, with more country-specific retail moments — Founding Day and National Day — than any other Gulf state, in addition to the region-wide events shared across all six countries.
How accurate are the dates and discount ranges?
Waxyon maintains 95%+ accuracy on event dates and discount ranges, verified daily against 50+ retailers across six countries. Future events marked "Expected" are based on 3–5 years of historical patterns and may shift slightly.